“A lot of collectors share living spaces with folks who don’t appreciate collectibles and memorabilia cluttering up the house,” said Masherah. The system solves a couple of issues for collectors. Consumers can redeem the tokens to take delivery on the physical goods at any time, or can buy, sell or trade tokens with other collectors, transferring ownership without shipping the physical item. In both cases, consumers buy digital tokens representing unique physical items that are maintained in a secure facility by Upper Deck. Upper Deck debuted ePack, a digital trading card system, in 2016, and recently expanded to toys and comics over the summer with a new digital program called Collect Forever. The company is also bringing a digital component to physical collecting.
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